Trying to communicate creative ideas such as a mood or a feeling is often challenging. So professional designers will often assemble a collection of images, textures, and text into a design theme known as a mood board. Until recently these have been difficult to create due to the complexity and design sense needed to get the final mood board looking just right. On the contrary, RELAY provides a drag and drop experience so you can create the perfect board in a matter of seconds.
Event planners know that mood boards are an important foundation to event design. They’re the perfect guide to help make design decisions that will (or won’t) fit in with the overall vision. This will lead to better productivity because you’ll be able to collaborate easily with your clients and reduce wasted design time. It will also help avoid any miscommunication that words alone might cause.
Once the look and feel has been established for your mood boards there are several ways you can use them. Marketers and branding strategists can transform their ideas into meaningful, visual experiences for clients. Businesses can communicate their vision with vendors and various suppliers to arrive at the perfect solution. And finally, designers can communicate with a client before producing a final graphic that might miss the mark.